Advertising is the backbone of a business Essay Example | Topics and Well Written Essays - 500 words

Advertising is the backbone of a business - Essay Example However different types of people get attracted to different types of approaches as portrayed by the brands and businesses. which I was tempted only to buy after watching the different advertisements given by them. Nike has adopted a universal approach to hiring superstars in their advertisements and this adds to an advantage to the brand. The brand not only shows professionalism in its advertisements but also adds humour to them. Both these approaches amalgamated together to tempt the people to buy its products. I personally had no interest in playing sports prior to watching the advertisements of Nike. However, after watching Roger Federer in the ads of Nike I was tempted to buy products from Nike. The ad in which a fake coach barges in the house of Federer and makes him practice has a tinge of humour in it which forced me to buy not only the racket but also the shoes of Nike. Humor should be an important part of the advertisements given out by brands and businesses as it forces on e to watch the ad continuously. Furthermore, after watching this ad continuously, one is forced to buy the product. The most effective form of advertisement which tempts me to buy products is of humour and professionalism. The ads of Nike show the professionalism of stars and show us the reality of this world. Shoes, rackets, balls and apparels attract me the most through advertisements. Advertising plays a major role in my life as it tells me about the products I am looking for.

Good Deeds by Tyler Perry Movie Review Example | Topics and Well Written Essays - 750 words

Good Deeds by Tyler Perry - Movie Review Example He has been pulled over in many instances by the police found driving under influence of alcohol. In the afternoon, he and his brother meets their mother, Wilimena (Phylicia Rashad) over lunch at a local restaurant to sort out family issues, she is not happy with what Walter is turning out to. The marriage arrangements continue with the mother heading to meet her daughter in law at a bridal shop, Wilimena suggestively asks Natalie to act as a bride already, by planning with her husband for future family size. However, things do not go as planned since Wesley and Natalie are not compatible, he is not happy in the union. The story is believable in some instances as there are cases of influential members of the society who despite their achievements, look into other areas for emotional fulfillment. Wesley is engaged to Natalie, who is just another symbol of their family business as she focuses on driving him to higher success levels, pushed on by their parents. Lindsay (Thandie Newton), a struggling single parent living in deplorable parts of the town, comes in to give Wesley a new experience. She is a janitor at Wesley’s corporation who heads home to find that her door will be locked by the landlord if she does not pay her rent soon. As she goes to her workplace to pick her cheque so she settles the bill, a confrontation with her boss over parking space gives her an opportunity to meet her boss over dinner a few days later, when he opted to quell their past differences over a meal (Baumgarten, 2012). In realistic terms, it is difficult to find a business executive sincerely dedicating part of his busy schedule to for less fortunate people unless it is a public relations gimmick. During this time, Wesley is introduced to the other side of life when he learns that Lindsay and her daughter Ariel (Jordenn Thompson) have nowhere to go after eviction from their rented house. She lives in area where families are torn, living in deplorable conditions. He gets emot ional when empathizing with the family for the state they are in; this created a bond between them. He helps Lindsay get back on her feet by renting for her and her daughter an apartment. This quality depicts Wesley as a family man who takes his time to listen to the less fortunate members of the community, and decides, within his ability to help out. A union that threatens his marriage gradually develops as he learns more about this interesting family. He and Natalie then realise they cannot make their marriage work and should stop pleasing their parents by calling it quits. In realistic instances, chances of a business executive marrying a janitor is almost negligent, the rich tends to associate at their level, and marry at family interests. It goes to extreme levels when Wesley, with his stature and business commitments, resigns from family business and places it under a new chief executive to travel abroad and live a low key life. Compassion and care is a central theme, Wesley, despite his brother’s frequent misbehavior, goes ahead to make sure he lives a fulfilling life. The family did not throw Walter to the dungeons due to his excessive drinking. He picks him daily as he heads to work; this is despite his tight schedule. He also recognizes him as an integral part of his family unit; this is seen in the way he is invited in family discussions and they intervene by advising him to change his ways. Wilimena urges him at a family lunch

Leadership Essay Example for Free

Leadership Essay Vice Principal Mr. Leonard Curry entered the main staffing office of the Academy and ordered a young teacher to get out into her class. Her quiet gentle response was, ‘I do not have a class now, sir.† â€Å"What!’ was his rebuttal insisting that the schedule had been changed and it was her period to be teaching a 10th grader’s Biology class. She replied by asking if it were ethical for her to be informed in such a manner pointing out that   a memo is the acceptable mode of transmitting such changes. This was followed by a gentle explanation she wanted to perform her duties without conflict. Further he said that it was her responsibility to check out changes on the teacher’s assignment notice board from time to time. She reiterated that that was an unconstitutional approach since it was not stated like that in the bylaws of the school. They continued to argue with the principal threatening her with suspension for insubordination had she not complied. A disciplinary report was eventually filed for insubordination and disobeying the rule of law. Impact on credibility—Principal-Mr.Cury displayed a tendency towards an autocratic leadership style. Once how to address the issue was lawful inscribed in the bylaws stipulating a particular way to inform about staffing changes it had to be adhered to. It would appear that the young teacher reminding him of it antagonized the situation. This is a challenge to his credibility. Communication-It is clear that there was a change of command in terms of communication. The principal seemed to have erred. His reaction is to blame the young teacher for his mistake by imposing a penalty on her for his mistake. This is often a management strategic adopted in a autocratic culture. Power of influence—in this situation the power of influence lay in the position or status of principal. The principal used it to make himself look respectable while casting blame onto unsuspecting immature teacher.

The Scope Of The E Business

The Scope Of The E Business The electronic business, and talks about like; electronic Business; or; e-business; can be defined as information and communication technologies (ICT) to support all the economic activities. The commerce is the interchange of products and services between the companies and you can see the groups and the individuals, like one of the basic activities in any business. Electronic business and centers in the use of the ICT to allow the external activities, and labor relations with the individuals, the groups and other companies. The internet: It creates or no, and the creation of the later part of the way of the Internet in 1969, during the cold war of the military of the United States. It was supposed to be communications network of the nuclear-test; Today, the Internet is separating by everybody, and consists of networks and the countless computers, allowing that million people interchange the information. It is the transference of the data transmitted on long distances in the Internet in the big lines known collectively as the spine the Internet. And now the Internet of suppliers of important services of the Internet such as WorldCom and MCI, Sprint is maintained and, GTE, American National Standard, and UUNET. Because these suppliers do enormous amounts of yield of the Internet, and are motivated to maintain constant and fast the communication, that will benefit to the users from the daily Internet like you and me. World Wide Web: A system for Internet that supports the coordination of special documents. Formatted documents in an increase in the price language have been called HTML (Hypertext Mark up Language) the language of the increase in the price of the hypertext that connections to other documents, as well as supports graph, audio and video files. This means we jump of one document to another simply by on hot spotting to click. Not all web servers A part of the World Wide forms web. There its different applications to have called browsers of the web which it easy turning access into the World Wide Web; two of most popular Firefox and Microsoft Internet Explorer are. World Wide Web is not synonymous with Internet Extranet: Uses networks and Internet-protocols are the extranet private link network. Be possible on company are found intranet as part of external network that is extended to users outside the company, and usually by means of Internet. Such as other companies (between companies and matter, B2B) described at treating a selected group, in heat insulation of already other Internet the users examined Internet as a means. On the one hand, the communication with users is known by the consumer and has been known the company sector and (B2C) the models of the consumer involving servers and one or more of the companies. E-business and e-commerce: in 1997 IBM (www.ibm.com/e-business) to use the term to promote its services was one of the first suppliers: E-business (ebizNis) -through the use of Internet technologies the transformation of key business processes . E-commerce (electronic commerce or EC) is the buying and selling of goods and services on the Internet. Some Differences between B2B and B2C E-Commerce: o B2C for each of the goods sold flat rate retail price it offer spot sourcing contract management. o B2B transaction to establish the price based it involves negotiation terms on which other factors for example carrier, warranty coverage, logistics preferences and volume-based pricing etc. will be decided. o B2C the business to spend on expensive, extensive infrastructure it does not require. o B2B requires in integrating the systems of the organization huge amounts to be involved in spent the process as well as those of its business partners that made time consuming, raising many questions about security and expensive etc. o B2C e-commerce used defined profiles and email promotions just involves. o B2B e-commerce studying order history data it needs the involvement of complex issues, for example locations, the preferences of trading partners, payment records etc. Between B2B and business-to-consumer e-commerce these are just some of the main differences. There are companies that offer services as well as products to help run business successfully. 1.2. Benefits: When we access internet we find so many sites on it. When we open it we also get some useful information about the topic. Through website we can do shopping, marketing, sales, advertise, business, etc. the list is endless. For giving and getting information on a large scale just make a website and a reliable hosting company for our self. Sometimes it is expensive but sometimes it is not so, this is because if we get a good host that offers us good services and keep our website updated according to its and market need, is not a venture of loss. Knowledge of Products: We can now increase our business not only determining the local market but the international market too for improving the growth of your business with no difficulty. By following this website business we can definitely change the way and nature of your business. We can also stretch or make more elastic diversity of your products to millions of our unknown site users. We can allow our products to be in view for all the time on net. Through website we can extend our business hours for selling and purchasing of goods. Freedom of having Website: We can put any information on our site at any time of the day in order to be viewed by the internet surfers and your website users. We can change or add the information according to our numbers of time in a day. Through internet we can browse any business site and can expand our business to those you do not know. Through increased internet users our business can develop and attain growth on net. On net you face even more challenging market and companies with hundred million of customers at this new market place without making us worried. Low cost Advantage: Being on net we have to be more aware for the growth of your business by applying new challenging tactics that can be useful for us to remain in competition. We can increase our business by advertising our products and services without spending a large amount and time loss activities on printing and distribution. We get a higher value added cost for our product as the market is international and expanded one as compared to the local city market with only handful of customers. We can also add the facility of ecommerce for our site users and customers. Through this facility our old customer and our prospective customer can place order and purchase our products with the services we offer them online. We can reduce the expenses like telephone calls, distribution costs, printing etc and also by increasing some hi-tech facilities like emails, promotion of your product through website, with extended business hours without our presence and we can send out your less promotional product with a small cost plan. Nature of e-business: In e-business again on the subject of trust, Daughtrey (2001) refers to the conditions of consumers expect purchasing from the Internet or when conducting business with: Generalised perception of supplier or reputation. Confidentiality and privacy, security for Customer expectations. Supplier provided by Assurances for example guarantees. Other customers reports. For example a history of prior transactions If the customer has, additional factors may be: Order fulfilment accuracy. Order fulfilment Timeliness. With customer relations Nature of any interactions. Any disputes Resolution. From the supplier Subsequent communications. With whom customer information was shared any communications from other suppliers. 1.3. Nature of e-business communication: MassMass communicationcommunicationcommunication refers to the process of transferring or transmitting a message to a large group of people. Typically, this requires the use of some form of the media, including newspapers, television and the internet. Personal communication begins when two people are aware of each other. You dont need to know each others name, even dont need to talk. When two persons eyes meet, and two people realize there is a person right there. The communication has just begun. internet communication Purely internal or intranet mail systems, where the information never leaves the corporate or organizations network, are much more secure, although in any organization there will be IT and other personnel whose job may involve monitoring, and occasionally accessing, the e-mail of other employees not addressed to them. 2. How the internet works: 2.1. How messages are transferred across the Internet: Internet technology The transfer encoding scheme that is used to transfer messages comprising strings of 8-bit bytes. With the aid of a time sequence diagram, use the list of FTP command and reply messages to show a typical exchange of messages to carry out the transfer of a named file from the file system on a server to the file system on a client. 2.2. Introduction to HTML: HTML is a language for describing web pages. HTML stands for Hyper Text Mark-up Language. HTML is not a programming language; it is a mark-up language. A mark-up language is a set of mark-up tags. HTML uses mark-up tags to describe web pages. Clients, servers and browsers: Client-server model of the customer of fact processing is the structure of the application of the distribution of tasks which the sections or the workload between service providers, frequently communicate serve called servers, and the student, and called customers and the customers and the servers concerning a computer network on separate hardware, but both the customer has a server who in the system himself it is established. The machine of the server is the host who puts one or more of the server software in functioning these resources with customers shares. The customer must share none of their resources, but the functionality of the service requests the server for the contents or. And beginning then with meetings with customers connects servers who (listening) the received registrations wait. Supplies, and expresses it to win web browser and the application of information resources on the World Wide. 2.3. Intranets and extranets: The intranet is an information portal that specific for small and internal communication means or large ventures, companies and governments, the industries, financial institutions is devised of any size or complexity Extranets, slightly same as the intranet. External networks are devised the state specifically, and limited entrance to some files of the computer systems to give which we have had: Some large customers or privileges, Specific the industry partners, Suppliers and subcontractorsà ¢Ã¢â€š ¬Ã‚ ¦ Etc. E-business models The five business models: the different ways in which the internet may be used to generate revenue by supporting the sale of a product, or service for example CDs, flights; supplying electronic information, or media services for example reports or music; charging per transaction for the provision of a service for example airline booking; charging a subscription for an information service for example news; advertising revenue, from an attractive website the internet can be used for selling a product, or service: 1. To a good place start is in the auction site on Internet. There are a lot of sales by auction which on Internet are specialised and unspecialised auctions that examine on Internet can be found. 2. A lot of service providers of Internet and web folders of research engines the property of Classifieds which can be used to solicit to other agencies on Internet to sell. 3. Found on the bulletin Council and the newsgroups which specialise themselves in this point (s) that you tries it reported sell and from to spread out to include your advertisement. 4. If we maintain an Internet site of the private sector or the homepage, and our point (s) at our place advertises. 5. Taking photos everything wants sell you, raises it very the chances of selling them. Differentiate between other business models for generating revenue from the internet: Distinction between the other company models to produce turnover of Internet. There five business models: 1. To enter 2. Supplying electronic information 3. Charge for each operation 4. The levy of prices 5. Declaration of income We can continue to the shares by means of Internet or for matter Internet Or If we or you have any cooperation. Then we can be advertised Or We can treat complete control of our work and have during the fact search All thanks to the turnovers of Internet.. Revenue from Internet! Identify other uses of the internet which may not generate revenue Several disadvantages can be obtained due to inadequate planning of the e-business strategy. For instance, it could lead to productivity losses, including loss of both existing and new staff and economic loss. The absence of an e-business plan may also lead to false starts and personal losses, which can occur as stakeholders become frustrated and disappointed over the general mission (2002). On the bright side, these losses are avoidable. In support of the creation of an e-business plan. Website design 4.1. Elements of a web page that may be used by search engines How Search Engines Work Crawler-based search engine of the strap linked on the basis of the evidence that human-drove both they to describe the term of the Search Engine; it is of frequent use generally. In radically diverse collection of the ways of listings in both types of motors of the search. Crawler-Based Search Engines Crawler-based search on the basis of the strap linked by an example for example of Google create their own lists automatically. They spider or crawl in the Internet, then the search finds people. The Strap-based motors of the search look for these changes in the end of the day if we had to change to Web pages, and how it is mentioned that can affect to us. The body copy, the titles of the page and other elements all play a role. Human-Powered Directories Evidence of human-powered for an example of the Open Directory, of the lists, depends on humans. We offer to the directory and a brief description of the entire site, or editors to review sites that you write one. The sponsor of the descriptions of research looks for games only. Hybrid Search Engines It used to be in the days on the Internet early on that the search engine lists presented either human-powered or on the basis of the results Crawler. This will be quite common today for both types of results. Typically, one kind of lists on another search engine hybrid will fit. For example, the look of a smart MSN Search is more likely to submit lists of human energy. However, it also displays the results on the basis of creeping, and also for more obscure queries. 4.2. What makes a website easy for the visitor to use: Always let the visitor know where they are located in the website. When building a website dont make the user learn the navigation or absorb significant new ways of doing things in order to access the content. Navigation choices should be available. Visual feedback such as subtle rollovers is often a good idea to improve the website to make it easier to the consumer. 4.3. Consideration should be taken to make a web page attractive to the visitor: consideration should be taken to make a web page attractive to the visitor through Easy navigation, Originality Creativity, Harmony of colours images. (1) Content, Grammatical Spelling Errors. (2)HTML: Reasonable loading time, Screen resolution compatibility, (3) Big No Nos: No distracting backgrounds, No saturation of advertisements, No poor quality animations, NO HYPE! No Background Music, Dont Over-do the Extras. Capital One does not provide financial education system and the abundance of information. The only qualm we have with their system is the lack of interactive features and financial instruments. We would like to see something more than just publishing articles cardholder can be made through the face. Education systems of financial tools are very useful because it allows the cardholder additional information about credit and money management. We can access your monthly statement, schedule payments online, and check our balance from any internet access around the globe. If we have trouble remembering to pay your bill on time, go to the website and set up an automatic withdrawal from our checking account so that we never miss another payment and never have to worry about late fees accumulating on our card and accruing interest. We did not hassle offered 24 / 7 account access and account alerts for free on the Internet. Each of these features makes banking easier and less expensive. It would be access 24 / 7 account holder allows manage their accounts online from any computer with an Internet connection. Alerts free account is a great tool, which amount to the cardholder if they are approaching the credit limit or if the bill is paid off. By using this feature, you can avoid a lot of fees is not necessary. This is why in my view; capital one site is better than this site MBNA. Conclusion: the widespread adoption of the internet and the web means that all business can now operate globally, expand the customer base, compete effectively, process orders, payments and deliveries. References: Apte, Chindanand, Bing Liu, Edwin P.D. Pednault and Padhraic Smyth (2002) Business Application of Data Mining, Communication of the ACM, 45 August Brahm Canzer, 2006, E-business: strategic thinking and practice, p-176, published by Charles Hartford. Ravi Kalakota, Marcia Robinson, 2001, E-business 2.0: roadmap for success, pp-44, 47,2nd Ed, published by Pearson education corporate. Retrieved on 10th may 2010 http://ivythesis.typepad.com/term_paper_topics/2009/08/internet-and-e-business.html Retrieved on 15th may 2010 www.guardian.co.uk/online website of The Guardian newspaper

Michael Ondaatjes Relationship with his Father in his Work, Running in

Michael Ondaatje's Relationship with his Father in his Work, Running in the Family The jacket description embossed on the back cover of the Vintage publication of Michael Ondaatje's Running in the Family gives the reader a false sense of what the book is about. To some it is a "lyrical and witty" tale of "broken engagements, and drunken suicide attempts," and to some it may be "an inspired marriage of travel narrative and family memoir" (jacket). The front cover, however, provides the most valuable information about the book. It is a detail from Paul Gauguin painting of a man walking through a tamed arboreal area. A scene from a tropical countryside the colors are bright and vibrant; off to the left side is a small hut. Gaugiun was a post-Impressionistic painter who stressed feeling over realism; it was the sole intent of the artist to catch the emotion of the moment. Thus, emotion appears to be the driving force of Running in the Family. The book is a series of anecdotes and "gesture[s]" as Ondaatje labels his construction of plot (206). Ondaatje records events as they are told to him, exaggerated by the storytellers and distorted by time, and further transformed through his transcription good. Interestingly, it is his father, Mervyn Ondaatje, and not Michael Ondaatje himself, who captures most of the attention in Running in the Family. Of this, literary critic and professor Winfried Siemerling states, "the connection between the self and the other is directly patronymic in Running in the Family †¦ the book can be read as a biography. Representing the story of Mervyn Ondaatje through the eyes of his son Michael, however, the biography is, at the same time, autobiography." Ref This a convention which mayead the reader to surm... ...needed to find him in one form or another" (Jewinski, 13). Ondaatje's avoidance of explanation is renown, as Douglas Barbour offers in his critical essay of Running in the Family, " rather than explanation, Ondaatje's texts seek to create a sensual and emotional awareness of the other's living" (packet 124). But what Ondaatje doesn't explicitly express, he weaves into his text, creating that "sensual and emotional awareness," allowing his readers to step into the life of his father, and along with Ondaatje, forgive. Works Cited Barbour, Douglass. "From: 'Michael Ondaatje'." Waddington Packet, 2001. Jewinski, Ed. Michael Ondaatje: Express Yourself Beautifully. Toronto ECW Press, 1994. Ondaatje, Michael. Running in the Family. Vintage Books, New York, 1993. Siemerling, Winfried. Discoveries of the Other. Toronto, University of Toronto Press Inc., 1994.

The Capricious Camera Essay -- Germany Nazis Phototgraphy Papers

The Capricious Camera In the years between 1933 and 1945, Germany was engulfed by the rise of a powerful new regime and the eventual spoils of war. During this period, Hitler's quest for racial purification turned Germany not only at odds with itself, but with the rest of the world. Photography as an art and as a business became a regulated and potent force in the fight for Aryan domination, Nazi influence, and anti-Semitism. Whether such images were used to promote Nazi ideology, document the Holocaust, or scare Germany's citizens into accepting their own changing country, the effect of this photography provides enormous insight into the true stories and lives of the people most affected by Hitler's racism. In fact, this photography has become so widespread in our understanding and teaching of the Holocaust that often other factors involved in the Nazi's racial policy have been undervalued in our history textbooks-especially the attempt by Nazi Germany to establish the Nordic Aryans as a master race thro ugh the Lebensborn experiment, a breeding and adoption program designed to eliminate racial imperfections. This other side of the story, so to speak, is evident in Nazi photography, but is not easily accessible or even immediately apparent to viewers. The photograph Mounted Nazi Troops on the Lookout for Likely Polish Children would not be so shocking or historically suggestive without the caption to describe its significance. Who is this young white girl surrounded by armed soldiers? Is she being protected, watched, persecuted? It would be easy enough to assume that she is Jewish, but unlike photos documenting the Holocaust, with this image the intent is uncertain. In our general ignorance of the events surrounding th... ...saw the image as artistic, subsequent events compel us to try and see the image of the Polish girl with Nazis as journalism. In this endeavor, we must uncover as much as possible about the surrounding context. As much as we can, we need to know this girl's particular story. Without a name, date, place, or relevant data, this girl would fall even further backwards into the chapters of unrecorded history. Works Cited "Mounted Nazi Troops on the Lookout for Likely Polish Children." Clay and Leapman. Clay, Catrine and Michael Leapman. Master Race: The Lebensborn Experiment in Nazi Germany. London: Hodder and Stoughton, 1995. Milton, Sybil. "The Camera as Weapon: Documentary Photography and the Holocaust." Multimedia Learning Center ÂÂ ­ Museum of Tolerance. The Simon Wiesenthal Center. 1999<http:// motlc.wiesenthal.com/resources/books/ annual1/chap03.html>.

Jane Dare Essay

The benefits using the abbreviations within a medical document is that Physicians spend a lot of their time with documentation. Abbreviations allow physicians to perform more work in less time. In other words, abbreviations will make your work flow a lot more efficient. However, the limitations out weigh the benefits. It can lead to confusion of what the writer is talking about or unsure of the abbreviation. The abbreviation could mean more than one thing and have to know what the abbreviation stands for. The medical abbreviation list constantly changes, so this adds to the poor communication in the medical field. Some of the abbreviations are permitted and some are not permitted, so you will need to know this information before using them. The abbreviations supports the diagnosis for Jane Dare’s encounter it is a very efficient way of maintaining a patient’s privacy. Everybody does not need to know a patient’s medical history or what is going on with a patient or resident and allows their privacy to be protected. Limitations of Medical Abbreviations. There are often more than one meaning for an abbreviation, which in turn can cause confusion if the person tending to the patient is unaware of their medical history. An example being the letters EP. This abbreviation could mean either a ectopic pregnancy or evoked potential. If the person reading the chart is not careful, a mistake could be made. If a doctor were to write and incorrect dosage, it could lead to several different complications or health problems, and even death. A person reading a dosage incorrectly may also have the same result. Abbreviations that support Jane Dare’s treatments and diagnosis would be dosages for her medications. Also, the HEENT for the head, eyes, ears, nose, and throats exam which showed the doctors difficulty in examining her. Knowing that Jane Dare had an EKG and a CBC prior to being released into a skilled nursing facility helps the staff learn about her past history. It appears she was having trouble with ADL’s, it helped the therapists by informing them of the things they need to help Jane Dare work on. Also, knowing that Jane Dare was still experiencing SOB, she could be an indication that she will need oxygen when she is ready to be released home.